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B2B GROWTH
The US Latino Market Opportunity
Charlie Echeverry (Black//Brown) and Eric Miller (Owens Corning) share exclusive research-driven insights about the biggest untapped market for B2B businesses: US Latinos.
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What’s in this lecture?
Charlie Echeverry (Black//Brown) was invited by the ANA Masters of B2B Marketing Conference to present our research-driven insights to the biggest brands in B2B marketing, in partnership with Eric Miller (Owens Corning) as a client of Black//Brown who has applied these insights and uncovered the impact to their business growth.


Voted one of the "most impactful" talks from the 2024 ANA Masters of B2B Marketing Conference.

US Latinos are the fifth largest economy in the world,
contributing $3.2T, and growing 2.5x faster than non-Latino GDP.
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And the growth isn’t just affecting B2C…
it’s dominating B2B and will continue to do so.
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Latino-owned businesses are growing 10x faster than the general market, contributing $800B to the US economy, and last year, 8 out of 10 of new businesses were started by Latinos (3x the national average).