DEODATE AND BLACK//BROWN
DEODATE has advised large institutional real estate holders, corporate developers, and national Fortune 500 brands in both real estate and marketing strategy for over 20 years. They join forces to tackle the retail apocalypse through deep market analytics and unique diverse consumer insights to develop a game-changing retail strategy.
TEAM UP TO TACKLE THE
New partnership launches Diverse Demographics Retail Insights Platform that will impact retail assets situated in market areas containing 25%+ Hispanic, African-American, and Asian population densities.
RETAIL APOCALYPSE & CHANGING DEMOGRAPHICS
After five+ years of mall closures, anchor tenant bankruptcy or contraction, and the digitalization of the traditional shopping experience, institutional mall owners (REOCS, PERE groups, etc.) and national retailers face a future where uncertainty and negative asset perception, fleeing tenants, and failing strategies can lead to crippling losses. The Hispanic, African-American, and Asian consumer has largely gone unacknowledged in institutional consumer strategy. These segments represent the fastest-growing purchasing power in America.
“The retail apocalypse is in part self-inflicted. Internal shifts in strategy have not accounted for external shifts in market area demographics. It is not surprising that decade-old anchor tenant leases are now exiting or closing shop. The consumer that once attracted their re-sustained sales is no longer there and coupled with online shopping, it is a recipe for disaster. We feel we can correct that.”
– Rodrigo Gonzalez, Deodate CEO
A FIRST-OF-ITS-KIND PLATFORM
DEODATE and Black//Brown join forces to develop a new platform focused on addressing the issues faced by National Retail Tenants and Shopping Mall Owners with assets located in markets with populations made up of 25% Asian, African-American, and/or Latinx demographics. The “Diverse Demographics Retail Insights” platform will marry diverse demographic retail habits by generational age group with retail center programming preferences and tenant mixing.
Through deep market analytics, unique diverse consumer insights, Deodate and the Black//Brown Collective aim to develop a game-changing retail and diversity strategy that unlocks new minority consumers and activates them authentically. The “Diverse Demographics Retail Insights” platform will marry diverse demographic retail habits by generational age group with retail center programming preferences and tenant mixing.