Domain expert in the area of digital/social media monetization, business development, brand strategy, Go-To-Market and organizational design with an emphasis on US Hispanic space. Revenue leader of both large cap and start-up General Market and US Hispanic focused media businesses from AOL to The Walt Disney Company to Univision; responsible for nearly $1B in total revenue generated and over $27M raised in start-up financing. 20 years of leading-edge tech/media experience and C-suite relationships across a wide variety of segments including Media & Entertainment, CPG, Technology, Retail, QSR and Automotive. Recognized industry wide as thought-leader at the intersection of business growth and Hispanic America. Chair and board member of several non-profits focused on under-privileged Latino youth. Fluent in English and Spanish.
Passionate dad & husband. Failure embracer. Creative, Marketing, Online marketing & communications expert. Proven diversity and multicultural strategist. Former member of the planning & creative teams of global creative agencies such as Lowe and DRAFT, and creative executive at Endemol/Televisa. With more than 15 years of experience, he has led creative / content teams and won international awards developing big ideas and creative strategies for brands such as Coca-Cola, Sprite, Kellogg’s, Nike, Adidas, Beats by Dre, Jordan brand, Universal Music, PGA Tour, NFL, MLB, mitú and many others. Board member of non-profits focused on under-privileged Latino communities. Fluent in English and Spanish.
Experienced leader in digital/social strategy, monetization and media integration across both the US Multicultural and Latam markets. Spent the last 6 years at Facebook as the Country Director of Mexico, and prior to that as Head of US Multicultural; an effort which brought to market digital and social marketing scale to the US multicultural marketer. Previously he spent 14 years at Univision Communications in both digital and traditional leadership roles, focused on bringing clients fully integrated, cross-platform solutions. A proud and passionate family man, he lives in Miami with his wife and two children. Fluent in English and Spanish.
Media Strategy and Account Management expert with years of experience in advertising, planning, operations, talent management and execution with an emphasis in serving the US multicultural market. Proven experience working in complex, dynamic environments at both General Market and US Hispanic focused media businesses from Discovery Channel, to mitú to Red Bull. Responsible for the planning and execution of partnerships revenue across auto, entertainment, QSR, telco, finance and CPG. Hyper focused on scaling business and maximizing customer retention through world class customer service and a results driven organizational structure.
DR. jake beniflah
Subject matter expert in multicultural marketing with a subspecialty in Hispanic and African American marketing. Seasoned advertising executive with more than 25-years of research and brand strategy experience in alcoholic beverages, beauty, sports, theatrical, CPG, retail, automotive, financial services, technology, and healthcare. Expert-level knowledge in brand management, research, research methodology, measurement, strategy, analytics, account planning, and consumer insights and foresights. Born in Andorra. Speaks Spanish and English fluently. Passion in educating the next generation of U.S. marketers. Earned Doctorate in Business Administration from Golden Gate University in 2010.
dawn g. friedman, esq.
Veteran senior Business and Legal Affairs Executive and Consultant in the entertainment industry focusing on the new media and television industries, with an emphasis on content-based websites and reality TV/internet programming including individuals and companies in the Latino marketplace. Services include working closely with clients to develop and implement key business strategies, including the monetization of content and the maximization of revenue throughout all revenue streams; negotiating and drafting TV and internet development/production related agreements, content license/acquisition agreements, influencer and brand agreements, production agreements, talent agreements, advising on day-to-day operating issues and functioning as the liaison between clients and their outside counsel on an as-needed basis. Also provides outside General Counsel and Business Affairs.
Over 20 years experience in digital advertising and has held various senior positions throughout his career leading Advertising Product & Revenue Operations and managing disciplines from Business Development to Ad Technology & Operations, to Inventory Pricing & Yield and Ad Product Design. He's done this at companies that have led the way or helped to shape youth and diversity audiences like All Def Digital, mitú, Machinima & YouTube. When he's not being a through-put master he spends some of his free time as a bass player, in the LA-based Hip hop band, “The 3rd Element”.