WHAT WE DO

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We build Go-To-Market strategies that move diversity up the value chain to transform business & drive growth.

AND YET...
diversity is typically expressed in only two modalities:
Human
Resources 
DE&I

Ensuring internal composition of roles, tools and processes better reflect constituencies.

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Multicultural
Marketing
Affinity budgets

Establishing budgets and/or other vehicles to discreetly reach a diverse consumer base.

Our Northstar:
 

DIVERSITY IS A REVENUE ENGINE
WHY?
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  Population drivers        
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1 out of 4 Americans

1 out of 3 Millenials

1 out of 2 Gen z

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Are not White
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  American dreamers       

of net new US businesses founded in last decade

80%

56%

of all new

homeownership growth

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 Advocates & activists    

+60%

Black

vs. White

+31%

vs. White

Latino

Most socially & 

politically active

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 Supper connectors        

+57%

more diverse

than White

Diverse consumers have more diverse social networks

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 Culture starters              

Music - Fashion -

Sports - Arts - Media

Massive Impact across

all segments

WE SEE A HIGHER GROUND...
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The Potential

DIVERSITY-FUELED STRATEGY

- At the Operational level

- At the Product Level

- At the Initiative Level

- At the Process Level
 

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The Current State

TABLE STAKES

“Hiring a DE&I leader”

“Hiring a multicultural agency”

“Establishing affinity budgets” 

“Translating website & materials”

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