Why We Exist
The Seven Truths That Shaped Our Existence
Youth has always shaped the culture and driven the consumer economy of America.
At this very moment, half of American youth - those under 35, are non-white. And that half is the only one that's growing.
Connected & Influential
These diverse consumers are more digitally connected than their non-diverse peers and are the ones driving the zeitgeist of the movement.
An intersection worth paying attention to
It's clear that both Culture and Growth live at the intersection of Digital & Black//Brown America.
READINESS IS THE NAME OF THE GRAME
Companies of all kinds need to build their readiness to understand and execute against the massive possibilities of this market.
IF IT WORKS IN THE U.S., IT'LL WORK FOR THE REST OF THE WORLD.
And beyond this market... American stuff has always been exportable. If you win the new America, you can deliver that success globally... starting in LATAM.
buyer beware! Authenticity is king
Careful, you don't want to get Black//Brown America wrong! Someone's last name doesn't make them an expert. There are many charlatans along the way...