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Start-up revolutionizing the idea of “Hispanic Media,” with a goal to be the smartest people in the room as it relates to understanding and activating the most valuable consumers in America: Latinos.

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The Objective

Move the company’s B2B approach “up-funnel” to drive client side interest, mobilize integrated marketing solutions over media-only and create thought leadership halo.

The Results

Ground up reworking of go to market messaging, with a new narrative and playbook, designed a comprehensive slate of proactive monetization solutions to drive up funnel conversations and monetization opportunities leading to significant increase in strategic pipeline opportunities.

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