Insights

The Latino market isn’t a niche. It’s a powerhouse.

5th largest economy

If U.S. Latinos were a country, they’d be the 5th largest economy in the world—and their GDP is growing 2.5x faster than their non-Latino counterparts.

US Population Engine

Latinos are driving U.S. population growth, accounting for more than 70% of all growth in the American population.

An Unmatched Loyalty

Latinos are more loyal to brands and behaviors than the general market. 57% stay loyal to brands that “respect my Latino heritage.”

Relationship > Reach

Winning with Latino constituents isn’t about checking a box with a consumer— its about a deliberate, long-term strategy to enter into relationship with a community.

What Top Companies Know

Winners with the Latino consumer gets two things right:
1.Their products actually fit Latino needs
2.Their messaging aligns with Latino cultural identity

Unlock the next decade of growth.

Latino Futures delivers the insights leaders need to capture lasting market share.

Below The Surface: Why Traditional DEI Practices Fail

Insight Most diversity initiatives have become blunt instruments—reducing, bypassing, and trivializing the human insight they were meant to unleash. DEI programs often focus on compliance, programs, or training—essentially ticking boxes. We reject this approach, not because training is bad, but because it misses the forest for the trees. Hiring people of diverse backgrounds without leveraging their lived experiences treats diversity as “skin deep.” A culture that values diver

Oct 201 min read

Cross-Current: Innovation Revenue Accelerated by Diverse Corporate Culture

Trend Companies with diverse leadership generate nearly twice the innovation revenue of their peers. Most corporations reduce diversity to compliance or optics. We challenge this: diverse cultures are engines of innovation, shaping products, marketing, and growth strategy. Cultural insight isn’t just “nice to have”–it’s a critical early warning for misaligned strategy and missed opportunities. Research shows leadership teams with above-average diversity generate 45% of total

Oct 201 min read

The Coming Wave: Top-Quartile Diversity Outperforms

Trend When embedded into decision-making at the outset, diversity helps organizations thrive. Most companies treat diversity as a moral obligation or HR exercise. At Black//Brown Advisory, we’ve seen it differently since our founding in 2018: diversity is a strategic revenue engine. When embedded early in process and decision-making, it drives revenue, uncovers market insight, and creates opportunities competitors miss. Companies in the top quartile for ethnic and cultural di

Oct 201 min read

Below The Surface: Consumption Spikes Drive Long-Term Market Gains

💡 Insight Major sporting events like the World Cup can permanently raise demand, not just create a temporary or seasonal spike. 📊 By the Numbers During the 2018 World Cup, beer sales in Latin America jumped 5.8% and stayed ~3% above baseline after the tournament. In 2026 U.S. Latino households are expected to drive similar growth in categories like beer, snacks, and quick-serve restaurants—especially in DMAs such as Los Angeles, Houston, and Miami. In this market climate, r

Oct 131 min read

Cross-Current: Streaming and Spanish-Language Media Surge

📈 Trend The World Cup is reshaping sports media consumption, with streaming and Spanish-language content driving mainstream trends. ❓ Signposts Spanish-language platforms are becoming bellwethers for next-generation sports media consumption; ignoring this audience means missing early signals of broader market shifts. For example, Telemundo’s 2022 coverage averaged 2.58M viewers per game, up 14% from 2018. And the 2022 Argentina–France final achieved a total Spanish-language

Oct 131 min read

The Coming Wave: Latino Fandom and the2026 World Cup

📈 Trend U.S.-born Latinos will exhibit dual and fluid soccer loyalties, reflecting bicultural identity and creating multi-layered engagement opportunities. ❓ Why it matters Brands that understand these hierarchical loyalties can maintain relevance throughout the tournament—even when teams are eliminated— turning shifting allegiance into measurable attention and loyalty. Many U.S.-born Latinos cheer for both the U.S. and their heritage country, transferring loyalties as m

Oct 131 min read

Below The Surface: Miami’s Latino Network Effect

💡 Insight Latino business ecosystems in metros like Miami generate measurable productivity advantages and resilience when concentrated. ❓Why it matters When Latino entrepreneurs cluster, they don’t just grow individually—they amplify one another’s success, creating stronger local economies and more resilient markets. In greater Miami, Latinos make up nearly half (47%) of the population and own more than a quarter (27%) of all small businesses. Latino-owned small businesses g

Sep 291 min read