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The Goal

Connect the sport and the league to young Latino audiences, as they are key drivers for culture.

The Work

Elevate and celebrate the impact of Latino culture in baseball culture, not only Latino players. Top to bottom approach. From street baseball to mainstream stars, and everything in between. Baseball through the lens of Latino pop culture. 

The Results

Highest engagement for a social campaign in back to back seasons, high value earned media, 2x over delivery on KPIs.

*Work originated, contracted and led by B//B principals at previous agency

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