The Globalization of American Platforms. Global Talent Reshapes U.S. Media Scale

Trend

The halftime show also underscored a shift in how American stages operate in a global economy. Bad Bunny’s rise — powered by streaming, cross-border fandom, and digital communities — proves that influence no longer flows one way through English-language gatekeepers. The NFL effectively tapped into a global audience while refreshing its domestic relevance with younger, multicultural viewers.

For media companies and brands this blueprint: global-first talent, culturally specific storytelling and unapologetic identity can expand reach rather than limit it. In an era of fragmented attention, cultural conviction drives scale.

Strategic Questions

• Are we building content and brands for domestic audiences first or for a culture-forward ecosystem?

• What would it look like to prioritize culturally specific storytelling as a scale strategy?

Why it Matters

Scale no longer comes from neutrality; it comes from conviction rooted in culture.

Sources: 1. PR Week