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 GET FREE ACCESS 

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UNLOCKING

B2B GROWTH

The US Latino Market Opportunity

Charlie Echeverry (Black//Brown) and Eric Miller (Owens Corning) share exclusive research-driven insights about the biggest untapped market for B2B businesses: US Latinos.

Is your brand missing out?

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Get the video AND sign up for culture-forward insights in your inbox

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What’s in this lecture?

 GET A SNEAK PEEK 

Charlie Echeverry (Black//Brown) was invited by the ANA Masters of B2B Marketing Conference to present our research-driven insights to the biggest brands in B2B marketing, in partnership with Eric Miller (Owens Corning) as a client of Black//Brown who has applied these insights and uncovered the impact to their business growth.

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Voted one of the "most impactful" talks from the 2024 ANA Masters of B2B Marketing Conference.

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US Latinos are the fifth largest economy in the world,

contributing $3.2T, and growing 2.5x faster than non-Latino GDP.

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And the growth isn’t just affecting B2C…

it’s dominating B2B and will continue to do so.

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Latino-owned businesses are growing 10x faster than the general market, contributing $800B to the US economy, and last year, 8 out of 10 of new businesses were started by Latinos (3x the national average).

Why should you even watch this? Great question.

Learn about…
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Expanding your market share

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Building stickiness and stronger loyalty with your customers

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Leveraging research insights to help you outperform your competitors

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Staying ahead of the curve by becoming an early adopter

And then apply to your brand.

There is a major opportunity in this space.

Is your brand maximizing the market share of the US Latino economy?

You can access our FREE research-driven thought leadership exclusive insights.

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Want more?

Connect with us for details on workshops for your team to learn more about this extensive opportunity to grow market share.

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Workshops we keep getting asked to host:
B2B & B2C

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Culture-Forward Strategy

Unlocking value by recognizing macro trends driven by diversity within the US Economy.

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Courage or Cringe?

How to objectively develop and discern culture-forward creative and messaging without making embarrassing mistakes.

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Living in the Hyphen

How a nation of bi-cultural consumers is reshaping everything from movies to fashion to music and how to lean in.

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The Latino Homeowner

How the fastest growing contributor to the American dream makes decisions and how your brand can benefit.

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Awakening the Sleeping Giant

The biggest missed opportunity in B2B marketing and how to leverage it to grow share. (workshop for the video above)

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The Rise of Blue Collar America

Black and Latino communities are driving the explosion of demand in the trades and changing market dynamics.

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The Latinization of Sports Fandom

How sports, sports fans and fandom have evolved and what the opportunity is for you.

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