GET FREE ACCESS
UNLOCKING
B2B GROWTH
The US Latino Market Opportunity
Charlie Echeverry (Black//Brown) and Eric Miller (Owens Corning) share exclusive research-driven insights about the biggest untapped market for B2B businesses: US Latinos.
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What’s in this lecture?
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Charlie Echeverry (Black//Brown) was invited by the ANA Masters of B2B Marketing Conference to present our research-driven insights to the biggest brands in B2B marketing, in partnership with Eric Miller (Owens Corning) as a client of Black//Brown who has applied these insights and uncovered the impact to their business growth.
Voted one of the "most impactful" talks from the 2024 ANA Masters of B2B Marketing Conference.
US Latinos are the fifth largest economy in the world,
contributing $3.2T, and growing 2.5x faster than non-Latino GDP.
And the growth isn’t just affecting B2C…
it’s dominating B2B and will continue to do so.
Latino-owned businesses are growing 10x faster than the general market, contributing $800B to the US economy, and last year, 8 out of 10 of new businesses were started by Latinos (3x the national average).
Why should you even watch this? Great question.
Learn about…
Expanding your market share
Building stickiness and stronger loyalty with your customers
Leveraging research insights to help you outperform your competitors
Staying ahead of the curve by becoming an early adopter
And then apply to your brand.
There is a major opportunity in this space.
Is your brand maximizing the market share of the US Latino economy?
Want more?
Connect with us for details on workshops for your team to learn more about this extensive opportunity to grow market share.
Workshops we keep getting asked to host:
B2B & B2C
Culture-Forward Strategy
Unlocking value by recognizing macro trends driven by diversity within the US Economy.
Courage or Cringe?
How to objectively develop and discern culture-forward creative and messaging without making embarrassing mistakes.
Living in the Hyphen
How a nation of bi-cultural consumers is reshaping everything from movies to fashion to music and how to lean in.
The Latino Homeowner
How the fastest growing contributor to the American dream makes decisions and how your brand can benefit.
Awakening the Sleeping Giant
The biggest missed opportunity in B2B marketing and how to leverage it to grow share. (workshop for the video above)
The Rise of Blue Collar America
Black and Latino communities are driving the explosion of demand in the trades and changing market dynamics.
The Latinization of Sports Fandom
How sports, sports fans and fandom have evolved and what the opportunity is for you.