ADVISORY
How We Work
From insight to impact: our Advisory unlocks value through custom culture-forward research, insight mining, and go-to-market strategies.
Value-Unlocking Assessment
Custom research uncovers what truly drives cultural–insights that move markets, not just audiences.
• Custom Primary Data
• Customer/Audience Analysis and
• Persona Development
• Competitive Landscape Due Diligence
Go-to-market
Strategy Design
Translate cultural insight into competitive advantage. Insights unlock demand across audiences, and opportunity maps reveal where real growth lives.
• Insight Mining from Findings
• Insight Vetting through Digital Platforms
• Strategic Opportunity Identification
LATINO
Toyota
The Client
A global automotive innovator known for reliability and bold new ideas.
The Goal
Create a compelling multi-touch point strategy for Toyota Rav 4 that incorporated content, social, experiential & distribution.
The Strategy
Lean into insight of Latina female entrepreneurship and the many “firsts” that the Latina population is simultaneously experiencing. Create talk experiences and stories of “glass breakers” - celebrity hosted event and panel with nearly 500 hundred attending the talk event.
The Results
177% over-delivery
3.5M impressions
1.1M social engagements
320K event live stream views.
Church's Chicken
The Client
A bold, flavor‑packed chicken brand serving up Texas‑sized taste around the world.
The Goal
Elevate the creative direction of Church’s culture-forward marketing campaigns. Grounded in a data-first approach and cultural insights, guide high-impact creative development that resonated across key audience segments.
The Strategy
As part of a refined creative strategy aligned with brand goals, our studio produced high-quality content for seasonal campaigns that reflected authentic cultural touchpoints.
The Results
Increased sales. Significant engagement gains and measurable wins across target markets. More culturally connected brand presence across the country—and a blueprint for scalable success.
Bese
The Client
A vibrant media platform created by Zoe Saldana to amplify new voices and untold stories.
The Goal
Develop and position new online and experiential brand offering in market for the purposes of Series A validation.
The Strategy
GTM narrative, GTM strategy, key account target focus, seed conversations in market, close successful charter sponsorships.
The Results
Premium positioning in the market. Hundreds of thousands in booked revenue with blue chip brands and multi-million dollar brand partnerships pipeline. World-class experiential event with major industry attendance.
FTI Consulting
The Client
A global consulting firm known for solving complex business challenges with data, strategy, and expertise.
The Goal
We helped FTI unlock a multibillion-dollar opportunity by addressing Hollywood’s diversity problem with a strategic focus behind the camera.
The Strategy
We developed a proprietary model that anticipated the market for diverse-led content is expected to grow significantly faster than the overall market through 2026, and content by and with diverse talent achieves stronger metric performance and revenue.
The Results
Positioned diversity-driven content ecosystems as a growth priority for acquirers, distributors, and producers.
BLUE-COLLAR
Owens Corning Roofing
The Client
An industry giant in roofing, driving growth and innovation across a multibillion‑dollar market.
The Goal
Develop, launch & support execution of complete US Latino strategy for multi-billion dollar building supply manufacturer. 30% of Contractors, 50% of Workers and 70% of New Homeownership growth comes from Latinos.
The Strategy
We ran a first-party research study across 5 vectors to deeply understand the Latino Contractor, Installer and Homeowner in order to shape enterprise-wide strategic opportunities. Developed a Go To Market roadmap for multi-horizon implementation across various business units.
The Results
Successfully delivered a comprehensive US Latino Strategy roadmap and implementation plan across marketing, content creation, digital, learning and development and CRM.
Owens Corning Retail
The Client
Trusted building materials leader, strengthening partnerships with national retailers The Home Depot, Lowe’s, and Menards.
The Goal
Drive incremental wins and long-term brand loyalty with Latino contractors by aligning with OC Retail teams and partners—while showing key retailers how OC leads Latino growth.
The Strategy
Insight-led strategy powered by first-party data—driving awareness and sales through culture-forward marketing that elevates Latino contractors and resonates across audiences.
The Results
Breakthrough digital performance. 2x engagement, 5x conversions, and 4x return on ad spend versus category benchmarks—all fueled by a Latino‑first approach that deepened retail partnerships and drove measurable growth.
SPORTS
MLB
The Client
The heart of baseball, where culture, tradition, and next‑gen talent collide.
The Goal
Connect the sport and the league to young diverse audiences, as they are key drivers for culture.
The Strategy
Elevate and celebrate the impact of Latino culture in baseball culture, not only Latino players. Top to bottom approach. From street baseball to mainstream stars, and everything in between. Baseball through the lens of Latino pop culture.
The Results
Highest engagement for a social campaign in back to back seasons, high value earned media, 2x over delivery on KPIs.
PGA Tour
The Client
The global leader in golf, showcasing world‑class players and legendary tournaments.
The Goal
Reconnect the brand and the sport with young diverse audiences, as they are the present and the future of the sport.
The Strategy
Activating US Latino Millennials as the gateway to all diverse youth. Elevate and celebrate diverse golf fans who engage with the sport and the league in unexpected ways. Proving that golf “is for me” by proving what the sport “can do for me”.
The Results
18% increase in consideration amongst Latino Millennials and diverse youth in 6 months (first time they experienced that lift in history).
FAITH
EWTN
The Client
The world’s largest Catholic media organization, connecting millions through faith‑based programming.
The Goal
Define an overall Digital Transformation Strategy driven by insights to evolve the organization and offerings to better engage their addressable market.
The Strategy
Comprehensive assessment of the digital landscape of religiosity and roadmap to deploy the Digital Transformation Strategy across products, services, workflow and change management.
The Results
Fully articulated, cross-discipline strategy and long-range approach for the enterprise-wide digital transformation. Launch of the restructured organization–EWTN Digital, EWTN Studios, and EWTN News–for increased impact around content development and distribution.
Not DEI or CSR.
Not Multicultural Marketing.
A Strategic Growth Engine
Too often, culture-forward strategies show up late—as a box to check.
We flip that script.
Using first-party research, we put these consumers at the center of business strategy, where they shape everything from product innovation to brand positioning.
This isn’t segmentation. It’s acceleration.
Cultural values—resilience, family, ambition—are American values. When companies lead with them, they don’t just connect with Latinos. They connect with everyone.
It’s not about targeting. It’s about unlocking the growth engine of the future.
