STUDIOS
How We Work
Our Studios bring our strategies to life with the new people, partners, process, content or products to build long term cultural credibility.
Strategy-Backed Storytelling
We architect narratives that 'change the chip' on how constituencies think. We build the pathways for reach, and ensure every initiative is positioned to maximize cultural relevance and drive growth.
Implementation and Acceleration
We design content frameworks and distribution ecosystems that move beyond campaigns and integrate with existing internal and external teams to authentically engage new customers.
LATINO
Reflecting the fastest-growing force in America.
Toyota
The Company
A global automotive innovator known for reliability and bold new ideas.
The Goal
Create a compelling multi-touch point strategy for Toyota Rav 4 that incorporated content, social, experiential & distribution.
The Strategy
Lean into insight of Latina female entrepreneurship and the many “firsts” that the Latina population is simultaneously experiencing. Create talk experiences and stories of “glass breakers” - celebrity hosted event and panel with nearly 500 hundred attending the talk event.
The Results
177% over-delivery
3.5M impressions
1.1M social engagements
320K event live stream views.
Target
The Company
Beloved retailer known for style, value, and creating joy in everyday shopping.
The Goal
Create a storytelling platform that authentically engaged with black & brown causes and voices and Target’s commitment to those communities.
The Strategy
Grounded in unique insights, built a storytelling ecosystem called #NextNormal - a platform highlighting the young diverse voices leading change in a Post- Covid, Post-George Floyd America.
The Results
Commercial and critically well received for its credibility, creative inventiveness and production quality in a world of Covid and it’s marketing impact.
MGA Entertainment
The Company
A breakout toy brand turning unboxing into a worldwide craze for kids and collectors alike.
The Goal
Create a first-time-ever storytelling platform for L.O.L Surprise brand that authentically engaged with black kids, especially girls, to drive relatability and visibility.
The Strategy
Developed a premium story-based approach, anchoring it in a relatable moment for all kids Picture Day and incorporating a unique black truth as the core insight. Mom & daughter hair conversations. Developed both mid-form and short form content and assets across O&O and social channels.
The Results
Overwhelmingly positive sentiment and engagement across the story platform. Consumer good will and halo effect: selected by YouTube kids for featuring during Black History month.
SPORTS
Where fandom meets culture.
NFL
The Company
America’s biggest stage for football, bringing the thrill of the game to fans everywhere.
The Goal
Reconnect with young US Latino casual fans, as they can influence both young and old audiences.
The Strategy
Prove that football and Latino have more in common than we think… The story of the underdog is a fundamentally Latino story in America, and an essential part of what football is.
The Results
1.5x over delivery on KPIs: consideration, engagement, emotional connections, positive sentiment, positive conversations.
BLUE-COLLAR
The trades that shape the culture of America.
Owens Corning: Al Que Madruga Series
Storytelling series honoring the grit, heritage, and craftsmanship of Hispanic roofing contractors. It highlights how sacrifice and cultural values shape excellence. These are the stories of Owens Corning Contractors waking up each day committed to family, customers, and your word.
FAITH
Market growth rooted in faith forward strategies.
EWTN Studios
Built and executed the marketing, media relations and experiential strategy for EWTN Studios Original Series, Seeking Beauty starring David Henrie. This series brings together audiences from all walks of life in an exploration of the architecture, food, art and music that point us to the beautiful and lead us to the divine.
Corazón Puro
Designed and developed the R.E.A.L. Formation App strategy for Corazón Puro, a gamified and culturally relevant catechetical platform transforming Confirmation. Built for Latino teens and Gen Z, it uses interactive learning and authentic storytelling to drive deeper engagement in faith formation.
Exodus 90
Developed a marketing and media strategy to introduce Exodus 90 to Latino men - connecting discipline, brotherhood, and faith through a culturally relevant lens.