STUDIOS
How We Work
Our Studios bring our strategies to life with the new people, partners, process, or products that you will need to build long term cultural credibility.
Strategy-Backed Storytelling
We design content frameworks and distribution ecosystems that move beyond one-off campaigns — integrating with your existing marketing teams and efforts to authentically engage new customers.
Implementation and Acceleration
We don’t just create content. We architect the narrative, build the pathways for reach, and ensure every story is positioned to drive cultural relevance and measurable growth.
LATINO
Stories reflecting the fastest-growing force in America.
Toyota
The Client
A global automotive innovator known for reliability and bold new ideas.
The Goal
Create a compelling multi-touch point strategy for Toyota Rav 4 that incorporated content, social, experiential & distribution.
The Strategy
Lean into insight of Latina female entrepreneurship and the many “firsts” that the Latina population is simultaneously experiencing. Create talk experiences and stories of “glass breakers” - celebrity hosted event and panel with nearly 500 hundred attending the talk event.
The Results
177% over-delivery
3.5M impressions
1.1M social engagements
320K event live stream views.
Target
The Client
Beloved retailer known for style, value, and creating joy in everyday shopping.
The Goal
Create a storytelling platform that authentically engaged with black & brown causes and voices and Target’s commitment to those communities.
The Strategy
Grounded in unique insights, built a storytelling ecosystem called #NextNormal - a platform highlighting the young diverse voices leading change in a Post- Covid, Post-George Floyd America.
The Results
Commercial and critically well received for its credibility, creative inventiveness and production quality in a world of Covid and it’s marketing impact.
MGA Entertainment
The Client
A breakout toy brand turning unboxing into a worldwide craze for kids and collectors alike.
The Goal
Create a first-time-ever storytelling platform for L.O.L Surprise brand that authentically engaged with black kids, especially girls, to drive relatability and visibility.
The Strategy
Developed a premium story-based approach, anchoring it in a relatable moment for all kids Picture Day and incorporating a unique black truth as the core insight. Mom & daughter hair conversations. Developed both mid-form and short form content and assets across O&O and social channels.
The Results
Overwhelmingly positive sentiment and engagement across the story platform. Consumer good will and halo effect: selected by YouTube kids for featuring during Black History month.
SPORTS
Stories where fandom meets culture.
NFL
The Client
America’s biggest stage for football, bringing the thrill of the game to fans everywhere.
The Goal
Reconnect with young US Latino casual fans, as they can influence both young and old audiences.
The Strategy
Prove that football and Latino have more in common than we think… The story of the underdog is a fundamentally Latino story in America, and an essential part of what football is.
The Results
1.5x over delivery on KPIs: consideration, engagement, emotional connections, positive sentiment, positive conversations.
BLUE-COLLAR
Stories reflecting the fastest-growing force in America.
Al Que Madruga: Stories about discipline, resilience, and artistry.
Storytelling series honoring the grit, heritage, and craftsmanship of Hispanic roofing contractors. It highlights how sacrifice and cultural values shape excellence. These are the stories of Owens Corning Contractors—showing how Al Que Madruga means waking up each day committed to family, customers, and your word.
FAITH
Everyday stories rooted deeply in belief.
Seeking Beauty
An adventure documentary series hosted by David Henrie bringing together audiences from all walks of life in a fun-loving exploration of the culture, architecture, food, art and music that point us to the beautiful and lead us to the divine. Executive Producers: Deacon Charlie Echeverry, Edmundo Reyes, Emily Mae Mentock, Andrew Hyatt, David Henrie, Lorenzo Henrie, Peter Gagnon, David Fischer.
Corazón Puro
Designed and developed the R.E.A.L. Formation App for Corazón Puro, a gamified and culturally relevant catechetical platform transforming Confirmation. Built for Latino teens and Gen Z, it uses interactive learning and authentic storytelling to drive deeper engagement in faith formation.
Exodus 90
Developed a strategy to introduce Exodus 90 to Latino men—connecting discipline, brotherhood, and faith through a culturally relevant lens.
Kindred Spirits
Cinematic travel series, where nationally-renown and hilarious Evangelical, Ryan Bethea (The Exorcist Files, Heaven meets Earth) and Catholic Deacon Charlie Echeverry (Carlo Acutis: Roadmap to Reality, Seeking Beauty) embark on a global pilgrimage to explore the uncanny intersection of Christianity and alcohol - from abbey ales, to liturgical liquors, to monastic champagne!