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The definitive local, latino market leaders.  Other companies claim to know “Hispanic,” Entravision knows McCallen & Tampa & Albuquerque and the other 40+ most important Latino markets that are home to the most important consumers in the nation.

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The Objective

Reorient the entire digital business organization after years of lack-luster performance, stagnating innovation and staff attrition.

The Work

Developed a unified narrative and go to market strategy fundamentally "flipping the script” on the value proposition to focus the story, product and team on decided market expertise. 

The Results

Implementing a complete digital sales organization transformation forecasting $6M in incremental revenue which covered forecasted shortfalls and breathed fresh air into the company.

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