Fuse Media is a cross-platform entertainment media brand that creates empowering, cultural-based content and experiences for a multicultural millennial and GenZ audience.
Lead effort as a continuation of the relaunch of the company through a process transformation effort inclusive of sales, marketing, research, business intelligence and thought leadership.
GTM narrative, GTM strategy, key account target focus, culture transformation, business intelligence, proactive marketing packages, competence building.
Implemented a new school of thought across enterprise. Developed repeatable process to elevate data & research. Developed slate of custom client-first content concepts. Created planning discipline to driving margin consistently over time.