The Coming Wave: Culture-Informed Talent BuildsMarket-Informed Strategy

Trend

The U.S. labor force is shifting rapidly: Latino workers now account for 18% of the labor pool.

Companies whose internal composition mirrors their markets gain measurable advantages:

Better market insight & product relevance: Employees reflecting your customer base help build products that resonate.

Stronger connection & differentiation: Competitors can mimic your products, but they can’t plagiarize the authentic relationships you build with your customers.

“Diversity” should be an integral part of a growth strategy, not a compliance exercise. If your talent pool, strategies, and products don't reflect your evolving market, you risk losing share.

Strategic Questions

• Are my internal talent and product/services pipeline informed by the demographics of my fastest-growing markets?

• Are hires with diverse lived experiences an HR checkbox, or are they a strategic instrument for insights and new product development?

Sources:  1. USBLS