Insights
Culture-forward isn’t a niche. It’s a powerhouse.
3d largest economy on earth
If U.S. Latinos and Blacks represented a country, they’d be the 3d largest economy in the world, second only to the US and China - and their GDP is growing 2.5x faster than their general market counterparts.
US Population Engine
Latinos are driving U.S. population growth, accounting for more than 70% of all growth in the American population.
An Unmatched Loyalty
Culture-forward constituencies are more loyal to brands and behaviors than the general market. 57% stay loyal to brands that “respect their heritage.”
Relationship > Reach
Winning with Latino constituents it isn’t about checking a box with a consumer— its about a deliberate, long-term strategy to enter into relationship with a community.
What Top Companies Know
Winners with these constituencies get two things right:
1.Their products actually fit Cultural needs
2.Their messaging aligns with cultural identity
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