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The Goal

Reconnect with young US Latino casual fans, as they can influence both young and old audiences.

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The Work

Prove that football and Latino have more in common than we think… The story of the underdog is a fundamentally Latino story in America, and an essential part of what football is.

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The Results

1.5x over delivery on KPIs: consideration, engagement, emotional connections, positive sentiment, positive conversations.

*Work originated, contracted and led by B//B principals at previous agency

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A Nationally-Certified

Minority Business Enterprise (MBE)

MBE Certificate #SC30181

info@blackbrown.us

310.387.1754

6201 W 87th Street
Suite 2651
Los Angeles, CA. 90045

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