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Reconnect with young US Latino casual fans, as they can influence both young and old audiences.
Prove that football and Latino have more in common than we think… The story of the underdog is a fundamentally Latino story in America, and an essential part of what football is.
1.5x over delivery on KPIs: consideration, engagement, emotional connections, positive sentiment, positive conversations.
*Work originated, contracted and led by B//B principals at previous agency
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