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Atlanta/Nashville-based music start-up sourcing, curating and distributing content about up-and-coming mainstreet artists in an entertainment world too often dominated by coastal acts.
The Objective
Comprehensive Audience & Product assessment, Establish GTM plan, build b2b roadmap and position for series A validation.
The Results
Complete ground up rebuild of go to market, new narrative and playbook, investment deck, designed a slate of proactive music-based tentpoles to drive strategic conversations and monetization opportunities.
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