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The Goal
Create a storytelling platform that authentically engaged with black & brown causes and voices and Target’s commitment to those communities.
The Strategy
Grounded in unique insights, built a storytelling ecosystem called #NextNormal - a platform highlighting the young diverse voices leading change in a Post-Covid, Post-George Floyd America.
The Results
Commercial and critically well received for its credibility, creative inventiveness and production quality in a world of Covid and it’s marketing impact.
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