Leading GenZ mobile-first content studio delivering formats and content to audiences on Snapchat and other digital platforms
Develop and expand GenZ franchises by leaning directly into Vertical video format and series creation and speaking to underserved audiences.
GTM strategy, consumer segmentation, narrative, content creation, social expansion, partnerships, revenue monetization build, media relations, merch, e-commerce.
Helped build successful GenZ brand, leading publisher on Snapchat Discover with reach to 20M uniques and leading to successful sale of the company to Whistle Entertainment.
*Work originated, contracted and led by B//B principals at previous agency